Challenge
Miracle-Ear© wanted a pocket folder and collateral that provided the franchisees and consultants with an extensive amount of information about the upcoming company system meeting. This event packed weekend was designed to provide the franchisees and consultants with all the franchise inside and out knowledge necessary to position their businesses
for the long run. The material needed to be presented in a manner that would be pleasing to the eye and would entice them into partaking in the event.
Solution
The Marriot Beach Resort Marco Island is a beautiful location that really sells itself as you look at the photographs. Therefore, I took advantage of the beautiful location photographs, available from the resort itself, to evoke interest and draw the recipient into reading the materials. I chose fonts and a color palette that convey a warm inviting atmosphere. The client was quite pleased with the resulting franchisee and consultant attendance.
